Augmented Reality is an experience that uses a camera to change or improve the way the user sees the real world. Through a native or web app, virtual elements are superimposed (such as images, videos, sound, documents, 3D elements) to which attributes such as geolocation can be attributed to the real context where the user is.
Augmented, Mixed and Virtual Realities are identified as the emerging technologies that will grow the most in the coming years.
Access to Augmented Reality (usually abbreviated with AR, which results from the name in English Augment Reality) is done mainly through smartphones, tablets, proprietary applications or Snapchat.
POKÉMON GO was the main driver of this process, as shown by some of the numbers it achieved:
Pokémon GO is an augmented reality game released in July 2016 for IOS and Android. This game used the GPS and camera of smartphones to allow players to interact with virtual creatures – the Pokémon – that appeared on the devices as if they were in the real world.
(software development platforms) of the main technology companies massified the adoption of this technology.
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