The Augmented Reality is an experience that uses a camera to change or improve the way the user sees the real world. Through a native app or web, virtual elements (such as images, videos, sound, documents, 3D elements) are superimposed to which attributes such as geolocation can be attributed, to the real context where the user is.
The Realities Augmented, Mixed and Virtual are cited as the emerging technologies that will grow over the coming years.
Access to Augmented Reality (usually abbreviated with AR, which results from the name in English Augment Reality) is done mainly through smartphones, tablets, proprietary applications or Snapchat.
The POKÉMON GO was the main driver of this process, as stated some of the numbers achieved:
The Pokémon GO is an augmented reality game released in July 2016 for IOS and Android. This game used the smartphone's GPS and camera to allow players to interact with virtual creatures – the Pokémon – that appeared on the devices as if they were in the real world.
(software development platforms) of the main technology companies massified the adoption of this technology.