Augmented Reality,
ein kurzer Überblick

Bild von Luís Filipe

Luís Filipe

Geschäftsführender Gesellschafter YouX

Was ist Augmented Reality?

Augmented Reality ist eine Erfahrung, die eine Kamera verwendet, um die Art und Weise zu verändern oder zu verbessern, wie der Benutzer die reale Welt sieht. Über eine native oder Web-App werden virtuelle Elemente (wie Bilder, Videos, Ton, Dokumente, 3D-Elemente) überlagert, denen Attribute wie Geolokalisierung dem realen Kontext, in dem sich der Benutzer befindet, zugeordnet werden können.

Mehr als 1000 Millionen Benutzer

Augmented, Mixed und Virtual Reality gelten als die neuen Technologien, die in den kommenden Jahren am stärksten wachsen werden.

Technologie ist zugänglich

Smartphone-Nutzer, die Augmented Reality auf der ganzen Welt unterstützen

Der Zugang zu Augmented Reality (meist abgekürzt mit AR, was sich aus dem Namen im Englischen Augment Reality ergibt) erfolgt hauptsächlich über Smartphones, Tablets, proprietäre Anwendungen oder Snapchat.

Anteil der VR/AR-Nutzer nach Art des Zugangsgeräts in den USA | 2018

Einige wichtige Meilensteine bei der Einführung und dem Wachstum von Augmented Reality

POKÉMON GO war der Haupttreiber dieses Prozesses, wie einige der erreichten Zahlen zeigen:

500 Millionen Downloads in den ersten zwei Monaten
Umsatz von 470 Millionen USD in 82 Tagen.

Pokémon GO ist ein Augmented-Reality-Spiel, das im Juli 2016 für IOS und Android veröffentlicht wurde. Dieses Spiel nutzte das GPS und die Kamera von Smartphones, um den Spielern die Interaktion mit virtuellen Kreaturen – Pokémon – zu ermöglichen, die auf den Geräten so erschienen, als wären sie in der realen Welt.

Was Augmented Reality wachsen lässt

die Pioniere

Die SDKs

(Softwareentwicklungsplattformen) der wichtigsten Technologieunternehmen haben diese Technologie massiv übernommen.

Daten;

Im Jahr 2019 hatte der Apple Store mehr als 2000 AR-Anwendungen und Google Play mehr als 200.
Im Januar 2019 besaßen 95 % der iPhone-Nutzer ein AR-kompatibles Gerät.
Die ARCode-Plattform von Google ist mit über 50 Android- und IOS-Geräten kompatibel.

Hauptkonzepte von Augmented Reality

AUSRICHTUNG DER RÜCKWÄRTSKAMERA

Ausrichtung der nach hinten gerichteten Kamera

Augmented-Reality-Erlebnis, bei dem die Kamera vom Benutzer wegbewegt wird, um die ihn umgebende Umgebung anzuzeigen und zu manipulieren; Das heißt, eine AR, die basierend auf der Umgebung, in der sich der Benutzer befindet, Elemente wie Objekte zu Oberflächen usw. hinzufügt.

AUSRICHTUNG DER VORDEREN KAMERA

Ausrichtung der nach vorne gerichteten Kamera

AR-Erlebnis, bei dem die Kamera auf das Gesicht des Benutzers ausgerichtet ist und einige mit dem Gesicht verbundene Elemente geändert werden; wie Selfies, Gesichtsfilter usw.

"BRILLE" (HMD)

Am Kopf befestigter Bildschirm

Ein Gerät mit einer durchsichtigen Brille oder Schutzbrille, das am Kopf des Benutzers befestigt wird und es ihm ermöglicht, virtuelle Bilder zu betrachten, die auf die reale Welt projiziert werden. Unter anderem Hüllen von Google Glass und Spectacles von Snap.

GEMISCHTE REALITÄT

Gemischte Realität

Es ist eine Mischung aus Virtual- und Augmented-Reality-Elementen. Es umfasst VR und AR innerhalb eines breiteren Spektrums, das als "Reality-Virtuality Continuum" bezeichnet wird, und versucht, Elemente aus der realen und virtuellen Welt in Umgebungen zu kombinieren, in denen physische und digitale Objekte zusammenleben und in Echtzeit interagieren können.

WebAR

WebAR

Augmented-Reality-Erlebnisse, die der Benutzer über einen Browser direkt aus dem Web hochladen kann. Mit dieser Lösung entfällt der Zwischenschritt, eine App installieren zu müssen.

Technologien, die Augmented Reality ermöglichen

MARKER

Markierungen

Eine Art Augmented-Reality-Erlebnis, das einen bestimmten Marker in der realen Welt nutzt, etwa einen QR-Code, ein Bild, ein Muster oder ein vorgegebenes physisches Objekt, das die Kamera mithilfe einer Bilderkennungssoftware erkennt, um ein AR-Erlebnis zu initiieren.

OHNE MARKER

Markierungslos

Markierungsfreie AR-Technologie zur Erkennung von Mustern oder Merkmalen in einer Umgebung, die der Anwendung zuvor nicht zur Verfügung gestellt wurden. Ein Beispiel ist ein Verbraucher, der mit der Kamera seines Smartphones eine reale Umgebung wie einen Tisch oder einen Raum in seinem Zuhause scannt und dort ein virtuelles Produkt platziert, um zu sehen, wie es aussehen würde.

ARKit

ARKit

Apples Plattform zur Entwicklung von Augmented Reality für iOS-Geräte. Diese 2017 gestartete Plattform soll die Entwicklung von Augmented-Reality-Erlebnissen erleichtern, indem sie den Zugriff auf Bewegungsverfolgungsdaten von Smartphones oder iPhones, die Erfassung von Kameraszenen sowie erweiterte Szenenverarbeitungs- und Anzeigekomforts ermöglicht.

ARCore

ARCore

Googles Plattform zur Entwicklung von Augmented Reality für Android- und IOS-Geräte. Es wurde 2018 auf den Markt gebracht und verwendet als Haupttechnologien Bewegungsverfolgung, Umweltbewusstsein und Lichteinschätzung. Es ermöglicht AR-Entwicklern, die Umgebung zu erfassen und Objekte und Informationen darin zu platzieren.

Neugierig auf Augmented Reality?

Laden Sie unsere AR You-X und testen Sie unsere Mustermarker .

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Sede: Av. da Peregrinação, 9, 1 dto – 1990-425 Lisboa

Info@you-x .eu – Telefone: +351 211 353 284

FORSCHUNG | IDEE

Digitale Strategie

UX-Design

UI-Design

Digitale Sprints

Benutzerforschung

AUSFÜHRUNG

AR-Anwendungen

WebAR

UX-Audits

Software-Entwicklung

Mobile Anwendungen

Web-Apps

MITGLIED

Cookie-Richtlinie

Datenschutzrichtlinie

© 2021-25 Xperialab Lda ® Todos os direitos reservados.

YouX ist ein Softwareentwicklungsunternehmen, das sich darauf konzentriert, die besten Benutzererlebnisse zu bieten.

FORSCHUNG
/ IDEE

Digitale Strategie

UX-Design

UI-Design

Digitale Sprints

Benutzerforschung

AUSFÜHRUNG

AR-Anwendungen

Web AR

Software-Entwicklung

Mobile Anwendungen / Web-Apps

Webseiten

MITGLIED

Cookie-Richtlinie

Datenschutzrichtlinie

Sede: Av. da Peregrinação, 9, 1 dto
1990-425 Lisboa
Info@you-x .eu – Telefone: +351 211 353 284

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